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GenslerTalks! + General Assembly Present: How Design Influences Our Everyday

  • Atlanta | The Plaza at Ponce City Market - Space F301 (next to The Shed on the BeltLine level) 675 Ponce De Leon Avenue Northeast Atlanta, GA, 30308 United States (map)

Join GenslerTalks! and General Assembly for an in-depth panel event on how thoughtful design creates significant experiences where we live, work and play. From initial intentions to how users interact with a space, we'll discuss how design solves for expectations and drives business. Using the BeltLine as a case study, developers, planners, designers, and more will explore how different stakeholders work together to create an engaging and memorable experience Atlantans love.


Jerald Mitchell, Economic Development Director, Atlanta BeltLine, Inc.

Miranda Kyle, Arts & Culture Program Manager, Atlanta BeltLine, Inc.

Cathy Pfeiffenberger, Managing Director, Development and Construction, Jamestown

Ingrid van der Wacht, Chair Membership Committee, World Design Week

 Event Timing

5:30 – 6:00pm Registration + Networking
6:00 – 7:00pm Discussion
7:00 – 7:15pm Q&A
7:15 – 7:30pm Closing remarks

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